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TAMPA RANKED AS TOP 10 VALUE DESTINATION® announced the results of its seventh annual Hotwire® Travel Value Index study, and Tampa ranked as one of the Top 10 destinations where travelers can get the most vacation for their money. Just in time for spring break and the summer travel season, the Hotwire Travel Value Index showcases the top 10 cities where consumers planning their next trip can find the best combination of value, entertainment options and attractions throughout 2012.

The Hotwire Travel Value Index is based on a statistical model combining both in-house and third-party research. Hotwire evaluates the top 75 U.S. leisure markets, rating them across three individual categories to generate an overall ranking for consumer vacation value. The formula includes: (1) low prices on air, rental car and hotel (50 percent of overall score), (2) discounts on air, rental car and hotel (25 percent of overall score), and (3) affordable entertainment (25 percent of overall score).

The majority of the cities on this year’s list were found to be value destinations in 2011 as well. This year’s index is dominated by Florida cities with Orlando topping the list and Miami coming in 10th, making it an overall value.  According to the Hotwire Travel Value Index, the top 10 U.S. destinations for value vacations in 2012 include:

1. Orlando, FL
2. Atlanta, GA
3. Dallas-Fort Worth, TX
4. Houston, TX
5.  Phoenix, AZ
6.  Tampa, FL
7. Denver, CO
8. Charlotte, NC
9. Albuquerque, NM
10. Miami, FL

Tampa Bay & Company leads the effort of “Economic Development Through Tourism” in Hillsborough County.  Comprised of approximately 700 members, the mission of Tampa Bay & Company is to create vibrant growth for the Tampa Bay area by promoting, developing and expanding a united visitor industry.

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